Suppose you get a sudden, brilliant idea for a start-up and you quit your job to pursue it. No matter how extraordinarily innovative the concept is, unless people know about it, the idea won’t grow into a full-fledged company. Most businesses start off with a handful of employees and low funds that they can’t afford to pour into marketing and advertising. While start-ups that manage to obtain the benevolence of venture capitals get all the attention without much effort, at least 80% of start-ups are self-funded and have very lean budgets to work with. In order to ensure the survival of these companies, they need to carefully roll out efficient and cost-effective budgets for marketing so that you can get into the thick of things for the lowest cost possible. The basic tenets of digital marketing are based on targeting your specific customer base instead of competing with other advertisers and marketers. Digital Marketing is an affordable and invaluable alternative to splurging on top notch marketing strategies and is guaranteed to bring huge profits, if done right. The following Digital Marketing tips demonstrate how:
- Facebook Flex Targeting
Facebook Flex Targeting is a highly effective Digital Marketing technique that involves targeting user profiles that match two or more criteria. This method boosts your social media campaign significantly while keeping your budgets at a low level. Facebook Flex Targeting is a tried and tested method to target a large number of people who frequently buy stuff online or may be interested in your product niche. Facebook Flex Targeting requires no additional expenditure and utilises the massive user base on Facebook to bring scores of viewers to your content.
- Video Marketing
Videos are the most powerful Digital Marketing tools available today. By using videos, you can manipulate and capture the attention of users to increase sales exponentially and develop high brand awareness among your audience. Most business owners are sceptical about Video Marketing due to the misconception that making videos requires a lot of time, effort and funds. But on the contrary, creating beautiful, engaging videos requires very little effort and does not need additional investment owing to the large number of Video making software easily available today. You can also assign the task to a more creative person through freelance gigs and get the job done beautifully for a reasonable price.
Blogging is a must-do for every Digital Marketer. Blogging is extremely popular because it’s cheap, it’s effective, everybody loves it and it’s so easy to do. You can easily get high quality blogs written at decent prices from the hundreds of Freelance Writers crawling all over the Internet. The best apart about Blogging is that everyone likes to read blogs even if they are not serious readers. Reach out to popular blogs with large audiences and ask them to feature your content on their blogs. Start your own blog and post relevant articles that are informative and catch the public eye.
- Email Marketing
Contrary to popular belief, Email Marketing is not outdated and doesn’t necessarily have to be spam. The reason why Email Marketing has got such a bad reputation is because most Email Marketers create messy, overwhelming and annoyingly frequent campaigns reeking of their desperation for sales which is evident in every email sent. When done right, Email Marketing is the best way to build healthy relationships with customers. The areas that you need to work on when creating email campaigns is content and frequency. Also, it is exceptionally important to ensure that you haven’t tricked users into receiving emails and that you have compelled them into consciously signing up for it. Email Marketing can be easily implemented even with very small budgets. Email Marketing can easily put small and medium sized businesses at par with large enterprises. It provides an ROI of about 4,300%, so you definitely shouldn’t exclude it in your digital marketing plan.
- Creating Profiles on Major Social Media Platforms
Almost all Social Media sites are free. Determine which social sites your target audience frequent and create your brand profile. Send likes and follow requests, propagate your brand on the profile and regularly post content. If managing different social accounts seems very overwhelming, you can outsource the task or consider using a social management service such as Hootsuite.
- Online Contests
Online Contests only require you spend on the prizes. But they are a sure shot way to attract more visitors and stumble upon potential leads with very little work. Besides, people go crazy when they see contests, prizes and giveaways. You don’t have to invest on expensive prizes, just a few high-end water bottles or fancy backpacks will do the trick. Embedding contest forms and setting up a contest is very easy and can be done in less than a few minutes. You can use services like Rafflecopter to make it all the more easier.
- Listing your Company on Google Maps
Another low cost yet effective Digital Marketing strategy is to list your business on Google Maps. It not only enhances your online presence, but also directs online customers to your company instantly. If your company is the first option they see on Google Maps, you will probably be the first they will approach. It also gives you higher SERP values and Google search rankings.
- Make your Customers feel like Kings
It is generally more expensive to make a sale to a new customer than to an existing one mainly because an existing customer already knows about your services and quality and is easier to convince than a new one who is generally wary of being ripped off. Also, it is important to have a long and healthy relationship with customers to ensure that they keep buying from you and don’t go around telling others how your quality has drooped. The best way to make customers feel that they are appreciated is to frequently ask them their opinions through surveys and reviews, sending thank you notes, through loyalty programs or by offering exclusive sneak peek previews of your latest products.
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