The growth and potential Digital marketing holds as a career is now a recognized fact. With the government predicting over 1.5 lac jobs getting generated by the end of 2016, there is no better time than now to pursue a career in digital marketing. A sustainable career in digital marketing is all about a lot of hard work, gaining core knowledge and building smart networks. The industry is highly lucrative and is constantly evolving and hence the learning never stops. One needs to grow and build their name and experience in the industry.
The good part is the field recognizes talent and knowledge and one can grow from a trainee to a managerial level in this industry at a very fast pace. There is also a gap between the demand for digital marketing professionals and supply that makes it a lucrative career for those with experience or with a certified degree in the field.
Once you have decided to pursue a career in digital marketing, there is some amount of homework that needs to go in to set your feet in the industry.
Here are our best 7 tips to keep in mind once you have decided to pursue a career in digital marketing, to ensure constant growth of your career graph.
1. Be a learner
Digital marketing although a relatively new industry, that has been evolving at a fast pace. It is an extremely aggressive segment of marketing where new things get outdated in no time making room for more evolution. One’s eagerness to learn determines the level of knowledge one has especially when it comes to interviews. Organizations are looking for learners in this industry who can evolve with the industry and bring innovative marketing solutions to the table. Learning in this field goes beyond a classroom as there is so much of knowledge on this industry around. Getting basics right and clear is the key to designing and implementing successful digital marketing strategies as a professional. By following updates, keeping abreast with latest happenings and trends, for the true professionals learning never stops.
2. Build up your online presence
If you are a digital marketing professional with social media presence, you automatically acquire an edge over your competitors who are not clued in to social media. Online presences whether on professional networking sites or on facebook or via your personal blogging sites helps you build your personal brand that employers check before hiring. Hence, carefully build your online presence across various digital platforms to improve your chances of getting noticed.
3. Get Specializations
Once an individual acquires a degree in digital marketing, there are a number of options that one can pursue to build a career in. SEO/SEM, Content marketing, Mobile marketing, Social Media Marketing, Email marketing, CRO etc are few of the varied specialized careers one can choose to build in the field of Digital marketing. Getting specialized and adding that to your CV and professional networks help aspirants get noticed as professionals and as experts. Formal certifications go a long way in helping professionals acquire this specialization and expertise.
4. Get certifications
Getting professional certifications can help you get a major foothold in a digital marketing career. Certifications equip you with all the in depth knowledge and understanding of the subject and instill a level of expertise in you as a professional. Getting a certification to add to your CV is an important key in getting hired and being taken seriously by the companies hiring. Certification courses can also help you get a direction that enables you to choose and specialize the particular aspects of digital marketing. In this point, it is worth a mention that a certification one looks at acquiring should be from a valid and recognized institute to get complete value.
5. Be Analytical
For those who thought digital marketing was theoretical or a merely creative field, are in for a surprise. Digital marketing goes beyond theoretical concepts and creative implementation of strategies. It requires a lot of number crunching and an analytical bent of mind to rightly analyze the data one can get through various tools into meaningful research that helps organizations build fruitful digital marketing strategies. Digital marketing like any other field of marketing tends to become meaningless when not substantiated with numbers and logical reasoning. Develop your analytical skills and a flair for research to make a successful career in digital marketing.
Online world is a great platform for likeminded professionals to connect and interact on various platforms. Social media networking has brought together professionals from varied industries to discuss opportunities, opinions and share knowledge. To be seen in these networking sites as an interactive professional can give a great boost to your digital marketing career. Look up and read tips shared by experts about industry news and trends. Don’t just follow the leaders but also make sure to interact to build your own knowledge about latest industry trends. Another aspect of networking is by building your contacts through personal meetings. Attend workshops, industry events, conferences, job fairs etc to build contacts and interact with the other professionals within the industry. Building your professional network is an important stepping stone to building a successful career in digital marketing.
7. Talk the terminology
What differentiates a professional digital marketing expert from a layman is of course the level of knowledge and understanding. There are a number of technical terms and words used in the digital marketing industry that are best understood by experts. Learn, understand and master terms like PPC, SEO, SEM etc that are commonly used in digital marketing context. These terms are loosely used by the inexperienced and the correct usage of these terms can be the differentiating point for you. Again the correct knowledge and application of these terms can be best learnt in a professional training environment.
Ready to kick start you career in digital marketing? Call us 99029004 or email us email@example.com to learn about our professional digital marketing program.